C.S.M. INTERNATIONAL
Motorcycle & Cars
C.S.M. International Revolutionizing the Automobile and Motorcycle Industry
Our Mission
By providing businesses with these key insights and strategies, C.S.M. International is fueling progress and innovation in the industry. Whether it’s creating safer, more efficient vehicles, boosting customer satisfaction, or developing a strong brand image, C.S.M. International Consultancy is driving the future of the automotive industry.
Motorcycle & Cars
Leading the charge in global business solutions for over 30 years now, C.S.M. International Consultancy has carved out a notable niche in particular within the motorcycle industries. With a strategic emphasis on product testing, customer satisfaction, competitor assessment, brand perception, and price appraisal, the firm has been steering the industry towards innovative landscapes.
C.S.M. originated in Milan, Italy, in the early 1990s, marking the dawn of global motorcycle marketing research. Since its inception, C.S.M. has executed approximately 700 international market studies, primarily serving the automotive industry. Its research scope spans Europe, North and South America, and Asia, with C.S.M. co-owner and partner Alberto stationed in Thailand, while Managing Director Daniel Simon operates out of Germany.
While the company has expanded its research sectors in recent years, the heart of C.S.M.’s marketing research remains motorcycle marketing research. The firm has collaborated with all major motorcycle and scooter manufacturers, as well as a wide range of motorcycle accessory companies.
For over two decades, C.S.M. has also been involved in motorsports, providing surveys to the organizer and rights holder of the official Motorcycle World Championships.
Given this global expertise, C.S.M. remains Europe’s Number 1 agency for international motorcycle market research surveys.
Motorcycle & Cars
Leading the charge in global business solutions for over 30 years now, C.S.M. International Consultancy has carved out a notable niche in particular within the motorcycle industries. With a strategic emphasis on product testing, customer satisfaction, competitor assessment, brand perception, and price appraisal, the firm has been steering the industry towards innovative landscapes.
C.S.M. originated in Milan, Italy, in the early 1990s, marking the dawn of global motorcycle marketing research. Since its inception, C.S.M. has executed approximately 700 international market studies, primarily serving the automotive industry. Its research scope spans Europe, North and South America, and Asia, with C.S.M. co-owner and partner Alberto stationed in Thailand, while Managing Director Daniel Simon operates out of Germany.
While the company has expanded its research sectors in recent years, the heart of C.S.M.’s marketing research remains motorcycle marketing research. The firm has collaborated with all major motorcycle and scooter manufacturers, as well as a wide range of motorcycle accessory companies.
For over two decades, C.S.M. has also been involved in motorsports, providing surveys to the organizer and rights holder of the official Motorcycle World Championships.
Given this global expertise, C.S.M. remains Europe’s Number 1 agency for international motorcycle market research surveys.
Our Process
Product Design Testing – Clinic Tests and FIS
C.S.M.’s “Clinic Tests” provide clients with the opportunity to assess and enhance the design of a new model, be it a car, motorcycle, or e-bike, thus setting the groundwork for projecting sales volumes. Vehicles are showcased in an appropriate venue, such as a hotel conference room or a facility with a one-way viewing room, robust security, and audio-video recording equipment. Target-market consumers, including potential buyers, are invited to view the vehicle(s), express preferences, and provide feedback and ratings. As an alternative, sketches can be displayed instead of the actual vehicles.
The “First Impression Studies” (FIS), also known as “Acceptance Tests,” are typically conducted at a later stage during trade shows. Here, the client presents a prototype or a new model, such as a car, motorcycle, or e-bike, and gauges the initial responses from a target sample. The FIS serves as a valuable instrument for the client’s marketing and communication departments.
Advertising Campaign Research (ACR)
Advertising Campaign Research carried out by C.S.M. is a useful practice to follow before the launch of a campaign. It determines which consumer groups are most likely to purchase the advertised vehicle or accessory. It helps to track campaign success and assess the requests of changes.
Advertising Campaign Research determines data regarding the effectiveness of various creative elements in the advertisement, the importance and performance of various media channels, and the overall return of investment of the campaign. It also reveals the most effective strategies for reaching the target audience.
Competitor Analysis
In the fiercely competitive automobile and motorcycle industry, understanding the competition is vital. C.S.M. International Consultancy provides thorough competitor analysis services to help brands identify market trends, gauge competitors’ strengths and weaknesses, and anticipate potential threats. Armed with this knowledge, businesses can make informed decisions, develop innovative strategies, and stay ahead in the race.
Brand Image
C.S.M. International Consultancy understands the power of a strong brand image in the automotive industry. It helps businesses build a robust and recognizable brand image that resonates with their target demographic. By emphasizing qualities such as innovation, sustainability, and superior performance, the consultancy assists in cultivating a brand image that not only stands out in the market but also builds trust and loyalty among consumers.
Pricing Evaluation
Pricing plays a pivotal role in the consumer decision-making process, especially in the automobile and motorcycle industry. C.S.M. International Consultancy offers expert pricing evaluation services, helping businesses strike the perfect balance between quality and affordability. The consultancy scrutinizes market trends, consumer expectations, and competitor pricing to develop pricing strategies that maximize profitability while ensuring excellent value for customers.
Customer Satisfaction
At C.S.M. International Consultancy, customer satisfaction is more than a goal; it’s a driving force. Through comprehensive market research and customer feedback analysis, the company helps automobile and motorcycle brands tailor their offerings to meet consumer expectations. This customer-centric approach fosters brand loyalty, boosts repeat business, and ensures a positive user experience that keeps customers coming back for more.
Hesitency Surveys
Before buying a certain motorcycle, car or accessory, customers often compare with other products, which are offered by the competitors.
Part of the customers then buy the product of the competitor. Here, the manufacturers have to question themselves why those customers had been tempted by their product but in the end chose a product of the competitors and what has to be done in order to become even more attractive for purchase.
C.S.M. will recruit, interview and analyse the purchasing process of those „tempted customers“.
Dealer Research, Check and Satisfaction
C.S.M. analyses dealers and dealer networks, look for potential new dealers and measures dealer satisfaction.
For more than 20 years now, C.S.M. carries out a European Motorcycle Dealer Satisfaction Tracking Survey on behalf of several motorcycle and scooter manufacturers, who are provided with the information they need to better understand their dealers and help them to identify problems early. C.S.M. supplies optimization approaches to increase dealer satisfaction, for internal and external communication.
Contact Enquiry
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WhatsAPP Alberto C.S.M. Partners
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C.S.M. Deutschland
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Steinstrasse 34
40210 Düsseldorf – Germany
Tel. +49 (0)211 360440
a.cinicola@csm-research.com
